I will follow you!!!

The power of branding.... It is mentioned a lot more and more these days, the importance of developing a brand.... But it isnt easy to develop one, much less rate and assess the success of such brands.... how do you know that your marketing efforts have been successful?

I suppose the easiest way to measure it is if people start using famous taglines like "Just Do It". or when people make jokes related to all your advertisements, or your ads form becomes topics of conversations among friends....

Well, here's a new one..... when people start singing the bloody theme songs in public toilets.... yeah, i will follow you, whereever you may go, etc etc etc....oh, and did i mention he was singing it off tune.... in the public toilet.... out loud too..... i'm sure the ladies could also hear it through the wall.... its bad enough when these songs make a sudden appearance in your head and you end up humming the tune for the rest of the day....

But it sure is something else when people around you start singing it out loud.... off tune to make matters worse.... funny though, despite all that lousy singing, it still didnt rain.....